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As with Pocket, Google Discover is a service that curates articles according to a user's interests. Their location, search history, browser activity, and behavior in other apps determine what content they see. However, it also provides users with a highly customized reading experience. Currently, Android devices or computers requiring Android operating systems are necessary for users. Google and Chrome iOS apps can also be used to access it.
Though it still needs work and is relatively new, its use is gaining ground among Android and iOS users alike. Therefore, it should be on your radar when it comes to SEO and link building.
Challenges Ranking Google Discover Articles
Unfortunately, you cannot use Google Analytics to see if your articles are ranking on Google Discover because it does not show Google Discover as a referral source; it only reports organic traffic from the original source. Content creators are therefore unable to optimize their content for Google Discover popularity. In any case, there are several ways to get more clicks. In addition to this, this serves as a barometer for the kind of content you should be looking for when it comes to getting high-quality links.
Search Engine Optimization: How to Rank in Google Discover
Google does not recommend all of these methods. In Google's Discover Guidelines, for example, they expressly discourage the use of headlines that are clickbait or that titillate rage or curiosity. So, you'll need to find a medium between a headline that gives away too much, such that the reader doesn't feel the need to click through, and outright clickbait that practically taunts the reader to click.
Emotional Headlines
Whether it's Facebook, Google Search or Google Discover, certain truths remain constant. Those who read headlines that invoke emotions are more likely to click on them. It's a fact of life, something that can't be changed. As you create your content, keep that in mind while highlighting its uniqueness. Ensure that your headline conveys the importance of the rare event.
Start a Question-and-Answer Loop
Direct response copywriting utilizes these concepts because they engage the visitor. In light of this, it only makes sense to use them in other areas as well; one of them is an article headline. Using your content, write an enticing or controversial question which is answered by your article. Ask a question in the headline, and you will compel them to click.
COVID Content is King
Google seems to rank COVID-related content differently in Discover than in organic search results, at least for now. Articles ranked lower on SERPs tend to do better in Discover. It may give your timely articles that you wrote about COVID a new lease on life in Discover. In terms of authority link building, it's unclear whether this will help.
Age Doesnt Always Matter
Clearly, Google gives heavy weight to the recency of an article in its organic search rankings. That isn't the case as much with Discover for popular topics. It will show older articles if they meet the other Discover criteria.
Perpetuate The Bubble
It has become a truism regarding social media that people's feeds reflect their political beliefs. A person receives only the content that reinforces their current beliefs instead of anything that challenges them. The same appears to be true for Google Discover. Use your target audience's demographics to get your articles noticed by this audience.
Keep The Lists Coming
Bloggers still love to write listicles, and it appears Google Discover loves them too. Over time, they have consistently performed well in Discover feeds. Examples include: Don't do these five things; 15 Reasons Why You Should; 10 Ways You Can
Discover is Here To Stay
There is an appealing element of waiting when it comes to Google Discover. It seems to be gaining traction, and it plays by different rules than organic search. Just for these reasons alone, you should consider it when creating content and building a backlink profile.
Quality Link Building
When all you want is to build backlinks so that you rank better in search engine results, we are here to help. Customer after customer has told us that we're one of the best link building firms they've ever used. Come find out why!
https://www.4shared.com/office/VDRLYs_3ea/How_to_build_successful_links_.html |
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